Introducing: Angry Robot Clonefiles
As part of Independent Booksellers’ Week, award-winning SF & fantasy publisher Angry Robot have announced they are going to start giving away the digital version of each of their novels free with the physical paperback, in selected indie bookstores.
The Angry Robot Clonefiles, as they are whimsically calling them, will first be trialled with Mostly Books of Abingdon, Oxfordshire, starting Wednesday July 4th. Angry Robot will then be rolling out the scheme through other independent bookshops. Customers purchasing an Angry Robot novel will be emailed the digital version of the book in the format of their choice.
I think it's a wonderful idea, combining the best of both worlds. This way, both modern and old-fashioned readers can buy physical books and ebooks together, while supporting those bookstores that need the support so much.
I've seen the music industry doing this for years, what with offering mp3 downloads when buying a record. It's good to see the publishing industry following suit. I hope more publishers will do this, and I'm very curious to see how the trial turns out.